Red Hare Brewing Company- lo lo Hard Seltzer
Red Hare is always looking to leverage market share. With the rise of the hard seltzer market, they jumped right in! During the research of the existing market and branding, we noticed that most brands’ packaging was noisy and cluttered, so we decided to take a contrasting approach. Trending with the rest of Red Hare’s product line, it was obvious that the minimalist, typography-driven format was the way to go.
Variety is the spice of life!
It just made sense to highlight the cans on this packaging. With three simple but delicious flavors, we kept with the theme. Simple, Simple Simple. No clutter to confuse the consumer. Just the facts and a few fun elements to keep it interesting!
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